Service
Brand Identity
Category
Web Design
Year
2024
PURI is a premium lemonade company dedicated to crafting the finest canned lemonades. Their mission is to deliver refreshment and quality in every sip, using only the purest ingredients — natural lemon extract, purified water, and a touch of cane sugar for a crisp, invigorating taste.
I was brought on to develop PURI's complete visual identity, from logo to packaging, helping bring their vision of natural, refreshing quality to life.
Designed a crisp, clean logo that captures PURI’s commitment to purity and quality. The logo uses fresh, inviting colors to reflect the brand’s natural ingredients.
Created eye-catching packaging that emphasizes PURI’s refreshing qualities and stands out on the shelf. Each element on the label was chosen to highlight the product’s purity and natural ingredients.
Designed a clean, welcoming website that reflects PURI's brand and makes it easy for customers to reach out and learn more.
Extended PURI's identity into branded merchandise — polos and caps that carry the logo and color palette into everyday wear.
Created promotional materials — from pop-up stands to banners — to bring PURI's brand to life at events and retail spaces.
Designed a set of social media graphics to promote PURI across platforms, keeping the packaging's bright, natural feel front and center.
